Starvie takes a decisive step in its technological transformation by becoming a member of the Global Sports Innovation Center (GSIC) powered by Microsoft. Through this alliance, the Spanish brand reinforces its commitment to innovation and development, connecting with an international ecosystem shaping the future of sport.
The New Agreement
Starvie continues its corporate evolution by becoming an official member of the Global Sports Innovation Center (GSIC) powered by Microsoft, an international ecosystem that brings together tech leaders, startups, sports institutions, and key industry players.
With nearly 25 years of experience in revolutionizing the game through expertise and innovation, Starvie strengthens its forward-looking vision through Starvie Labs, its new innovation unit focused on product development, data analysis, player experience, and sustainability. Joining GSIC will help accelerate the growth of this creative hub, fully connected to the main trends in the global sportstech ecosystem.
This collaboration with GSIC reinforces Starvie’s position as a global, tech-driven, and constantly evolving brand. In this new era, the company sees innovation as a driver of growth, following a model that combines design, high performance, and technology applied to the development of sport.
Statements
“This alliance is much more than a recognition—it’s a commitment to the future of sport. At Starvie, we believe in a new way of understanding padel, based on knowledge, technology, and collaboration. Becoming part of GSIC is the natural next step for a brand that aims to lead, transform, and generate impact beyond the court,” said Alejandro Fernández-Cid, ceo of Starvie.
As a GSIC member, Starvie will be able to:
- Forge strategic alliances with startups and tech companies
- Access knowledge and innovations applied to sports
- Strengthen its international presence within the sportstech ecosystem
- Promote projects focused on sustainability, inclusion, and digitalization
Iris Córdoba of GSIC added: “We’re thrilled to welcome Starvie to the GSIC ecosystem. Their commitment to innovation, performance, and the global development of padel aligns perfectly with our mission to drive the digital transformation of the sports industry. Starvie brings a unique combination of technical expertise, brand identity, and passion for the game, and we’re excited to support them in exploring new opportunities, collaborations, and innovative strategies to expand their global impact.”
Through this agreement, Starvie positions itself not only as a sports brand but also as an active player in the transformation of sport through technology, community, and responsible innovation.
